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We are seeking a highly skilled Site Search Optimization Specialist to join our team at Pyramid Consulting. As a key member of our digital team, you will be responsible for creating a robust on-site search strategy that drives business growth and enhances the user experience.
Key Responsibilities- Develop and Implement On-Site Search Strategy: Design and execute a comprehensive on-site search strategy that aligns with our business objectives and enhances the user experience.
- Optimize Search Results: Continuously improve search relevancy, click-through rates, and conversion rates by optimizing search bar results and search result pages.
- Collaborate with E-commerce Merchandising Teams: Work closely with e-commerce merchandising teams to plan and execute upsell and cross-sell campaigns, leveraging the tool's capabilities to drive business growth.
- Perform Keyword Research: Conduct keyword research in coordination with business objectives to optimize the existing on-site search experience and identify new opportunities.
- Quality Control and Analysis: Ensure the best relevancy and end-to-end experience by auditing and analyzing search results, and providing feedback to the merchandising team on keyword performance.
- Stay Up-to-Date with Industry Trends: Stay current with the latest trends and best practices in search and on-site search optimization, and leverage this knowledge to fuel growth in our online store ecosystem.
- Data Analytics and Campaign Management Knowledge
- Data Obsession
- SQL Knowledge and Web Analytics (HTML) a Plus
- No Interaction with SEO Team
- Interaction with Merchandising and Adv Teams, NPI, and Campaigns
- Analyzing Google Analytics Data and Making Insights
- Subset of E-commerce Merchandising and Store Operations Experience
