Brand Coordinator Senior Marias Gamesa
hace 1 mes
We are seeking a highly skilled Brand Sr. Coordinator to join our team at Marias Gamesa, the #1 brand in the C&C category and #5 in PMF. As a key member of our brand team, you will be responsible for developing and executing strategic initiatives to drive brand growth and success.
Key Responsibilities- Develop and implement the purposeful brand agenda for Marias, including the culinary strategy and internal community and support group for mothers in PepsiCo.
- Support the construction and planning of the marketing strategy for the brand, including communication in POS, off and on media.
- Execute marketing initiatives to reach AOP objectives in all distribution channels.
- Support the creation and execution of the innovation strategy, including the launch of new products.
- Analyze and control information and category indicators, including monthly and weekly analysis of Nielsen, ISCAM, and Microstrategy data.
- Bachelor's degree in Marketing, Business, or Administration.
- Intermediate-Advanced English language skills.
- Required knowledge of Nielsen and ISCAM.
- Prior experience in Consumer Packaged Goods companies, brand teams, communication, or marketing agencies.
- Analytical thinking, decision-making abilities, and problem-solving skills.
- Leadership skills to influence different areas and teams.
- Proactivity and ability to balance different priorities.
- Effective communication skills.
PepsiCo is a leading food and beverage company with iconic brands consumed more than a billion times a day in over 200 countries. We are committed to creating a culture where all people are welcome and valued. Join us and be part of a team that is passionate about making a positive impact in the world.
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