Brand Coordinator Senior Marias Gamesa

hace 1 mes


Xico, México Pepsico A tiempo completo
About the Role

We are seeking a highly skilled Brand Sr. Coordinator to join our team at Marias Gamesa, the #1 brand in the C&C category and #5 in PMF. As a key member of our brand team, you will be responsible for developing and executing strategic initiatives to drive brand growth and success.

Key Responsibilities
  • Develop and implement the purposeful brand agenda for Marias, including the culinary strategy and internal community and support group for mothers in PepsiCo.
  • Support the construction and planning of the marketing strategy for the brand, including communication in POS, off and on media.
  • Execute marketing initiatives to reach AOP objectives in all distribution channels.
  • Support the creation and execution of the innovation strategy, including the launch of new products.
  • Analyze and control information and category indicators, including monthly and weekly analysis of Nielsen, ISCAM, and Microstrategy data.
Requirements
  • Bachelor's degree in Marketing, Business, or Administration.
  • Intermediate-Advanced English language skills.
  • Required knowledge of Nielsen and ISCAM.
  • Prior experience in Consumer Packaged Goods companies, brand teams, communication, or marketing agencies.
  • Analytical thinking, decision-making abilities, and problem-solving skills.
  • Leadership skills to influence different areas and teams.
  • Proactivity and ability to balance different priorities.
  • Effective communication skills.
About Us

PepsiCo is a leading food and beverage company with iconic brands consumed more than a billion times a day in over 200 countries. We are committed to creating a culture where all people are welcome and valued. Join us and be part of a team that is passionate about making a positive impact in the world.



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