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The Account Manager is responsible for fostering and maintaining ongoing relationships with properties and owners, collaborating closely with Marketing Knowledge Experts (KE) to ensure effective Marketing initiatives are executed at the property and regional levels in partnership with the Centers of Excellence (COE). As the primary point of contact for a collection of hotels, this role serves as the liaison for Brand, Marketing, and Digital (BMD) needs. Key responsibilities include designing customized annual marketing and implementation plans for each assigned property, setting key marketing goals, and identifying key marketing channels to achieve these objectives.
Key Responsibilities- Serves as the primary point of contact for a collection of hotels for BMD needs.
- Develops and implements customized annual marketing and implementation plans for each assigned property.
- Communicates with properties to gather input throughout the planning process.
- Understands owner expectations to develop effective marketing solutions that meet their expectations and create value for both owners and Marriott International.
- Evaluates global strategies to ensure they meet the marketing needs of all brands for the Latin American Markets and implements new marketing programs/products/services to ensure successful, brand-appropriate local implementation.
- Provides marketing budget guidance to property leadership.
- Collaborates with COEs, KEs, and other MI teams to execute key marketing and digital activities.
- Manages coordinators and other BMD support personnel, ensuring quality of work.
To be successful in this role, you will need:
- 2-year degree in Marketing, Hospitality Management, or a related major, with 4 years' experience in Marketing, Hospitality Management, or a related professional area, or
- 4-year degree in Marketing, Hospitality Management, or a related major, with 2 years' managerial experience in Marketing, Hospitality Management, or a related professional area.
- Fluency in English and Spanish is required.
Preferred qualifications include:
- MBA or similar advanced degree.
- Hotel property experience, hotel field marketing experience, or related.
- Prior experience in the field of marketing or marketing services support, digital marketing, and social media.
- International working experience.