Digital Analytics Expert
hace 2 semanas
We are seeking a highly skilled Website Analytics Specialist to join our team at Lumenance. As a key member of our marketing agency, you will play a crucial role in helping us understand our marketing efforts and optimize our website development efforts.
Key Responsibilities:- Analyze website key performance metrics and competitive trends to identify areas for improvement.
- Collect and analyze customer, marketing, and web behavioral data to inform marketing strategies.
- Test campaigns, analyze key metrics, and identify opportunities to increase campaign performance.
- Develop and present learnings from your analyses, including actionable insights and recommendations.
- Develop digital campaign and web measurement strategies to drive business growth.
- Create dashboards, data visualizations, and campaign and website performance reports to inform business decisions.
- Monitor and analyze digital media and marketing trends to stay ahead of the competition.
- Communicate and present findings to colleagues, managers, and clients.
- Develop forecasts using operational and statistical tools and models.
- Direct queries and analyze databases and logs to produce daily, weekly, and monthly reports.
- Make recommendations regarding process improvements and help develop performance policies and procedures.
The ideal candidate will have experience in digital media management, including Google Ads, Bing/Microsoft Advertising, and Facebook Ads platforms. Prior experience with Google Analytics, website tracking, e-commerce tracking, Google Tag Manager, and other web analytics platforms is also required.
Requirements:
- Strong Google Analytics experience.
- Ability to analyze complex data sets and identify trends.
- Excellent communication and presentation skills.
- Experience with digital media management platforms.
- Ability to work independently and as part of a team.
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