Digital Experience Manager
hace 4 días
About the Position
We are seeking a skilled Digital Experience Manager to join our marketing team at DiDi Global. In this role, you will be responsible for developing and implementing data-driven credit card lifecycle marketing campaigns that drive customer engagement, retention, and growth.
About the Role
The successful candidate will have a strong background in CRM marketing, marketing, lifecycle management, and customer engagement strategies. They will also have hands-on experience with marketing automation platforms and campaign execution.
Responsibilities
- Developing and executing CRM campaigns across email, push, SMS, and in-app notifications to drive customer engagement and retention.
- Maintaining and refining CRM channels to ensure the right message reaches the right user at the right time.
- Analyzing campaign performance and delivering insights to improve activation, retention, and revenue growth.
- Collaborating with technical teams to optimize the use of marketing automation platforms like Braze or Silver.
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