Digital Experience Manager

hace 4 días


Ciudad de México, Ciudad de México DiDi Global A tiempo completo

About the Position

We are seeking a skilled Digital Experience Manager to join our marketing team at DiDi Global. In this role, you will be responsible for developing and implementing data-driven credit card lifecycle marketing campaigns that drive customer engagement, retention, and growth.

About the Role

The successful candidate will have a strong background in CRM marketing, marketing, lifecycle management, and customer engagement strategies. They will also have hands-on experience with marketing automation platforms and campaign execution.

Responsibilities

  • Developing and executing CRM campaigns across email, push, SMS, and in-app notifications to drive customer engagement and retention.
  • Maintaining and refining CRM channels to ensure the right message reaches the right user at the right time.
  • Analyzing campaign performance and delivering insights to improve activation, retention, and revenue growth.
  • Collaborating with technical teams to optimize the use of marketing automation platforms like Braze or Silver.


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