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This is a challenging opportunity to join Boston Scientific Gruppe as a Product Specialist, where you will play a key role in the development, management, and execution of the Interventional Cardiology Brands strategy.
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy that aligns with the strategic priorities of Boston Scientific Interventional Cardiology division in Coronary Therapies.
- Design and implement communication and promotional campaigns to drive sales and market share growth.
- Identify customer, patient, and market needs, as well as competitor trends, to inform business decisions.
- Manage patient/customer journey and adapt it to the strategy.
- Develop and enhance relationships with external customers, including physicians, KOLs, and medical associations.
- Collaborate with internal customers from ICG division, LATAM, and other areas to drive business results.
- Lead market knowledge initiatives to stay ahead of competitors and identify new business opportunities.
- Work closely with the Sales team to evaluate business conditions and identify creative sources of information to inform strategic business plans.
- Prepare and submit reports to Sales Management by analyzing and compiling data, projections, and other relevant information.
- Lead Brand or Portfolio projects and new Product Launches.
- Manage OPEX assigned.
- Execute and develop forecast for the brands or portfolio assigned.
Requirements:
- Bachelor's degree in Marketing, Administration, Biomedical Engineering, or a related field.
- At least 2 years of experience in Marketing/Commercial/Medical Devices or Pharma.
- Experience in Digital Marketing.
- Demonstrable marketing and/or commercial skills.
- Experience leading and managing Projects.
- Advanced English language skills.
- Excellent communication, organizational, and time management skills.
- Ability to work as part of a team.
- Excellent analytical, communication, and presentation skills.
Preferred Qualifications:
- Experience coordinating and leading projects with external and internal suppliers.
- Ability to manage multiple projects simultaneously.
