Marketing Insights Specialist

MKS Instruments is a leading global provider of innovative solutions for advanced manufacturing processes. As a Marketing Analyst, you will play a key role in helping us drive business growth and customer engagement.

The ideal candidate will have a strong background in digital marketing, with expertise in programmatic advertising, social media, and data analysis. You will be responsible for developing and executing marketing strategies that drive brand awareness, customer acquisition, and retention.

Key responsibilities will include:

• Analyzing sales funnels and customer intent to inform marketing decisions
• Measuring ROI of online and offline advertising campaigns and reporting on key performance indicators
• Conducting competitive research and benchmarking data analysis to identify opportunities for growth
• Developing and implementing marketing tools to support promotional projects
• Collaborating with sales and marketing teams to identify opportunities for new client acquisition

Requirements and skills include:

• Work experience in a marketing role, preferably with a focus on digital marketing
• Expertise in Google Analytics and programmatic advertising
• Strong analytical and problem-solving skills
• Ability to work effectively in a team environment
• Bachelor's degree in Marketing or a related field

We are committed to fostering a culture of innovation and collaboration, and we offer a competitive salary and benefits package to our employees.