Content Strategist

hace 5 horas


Ciudad de México, Ciudad de México Berlitz A tiempo completo

Job Description

We are seeking a highly skilled Content Strategist to lead our content initiatives in both English and Spanish. The ideal candidate will have a proven track record of developing comprehensive content strategies, implementing inbound marketing methodologies, and creating high-quality content across multiple formats.

About the Role

The Content Strategist will be responsible for:

  • Developing and implementing a content strategy aligned with business goals, audience personas, and market trends
  • Incorporating inbound marketing methodologies into content strategies to attract, engage, and nurture leads throughout the customer journey
  • Leading the creation of high-quality content in English, including articles, blog posts, brochures, videos, and more
  • Collaborating with the SEO Manager to lead SEO efforts aimed at improving search engine rankings, increasing organic traffic, and enhancing online visibility
  • Developing and executing content distribution plans to maximize reach, engagement, and conversion
  • Monitoring and analyzing content performance metrics to evaluate effectiveness and inform strategic optimizations

Qualifications

To be successful in this role, you will need:

  • Bachelor's degree in Marketing, Communications, Journalism, or related field
  • Proficiency in English language: Level C2 Essential (evaluation will be carried out to confirm requirement)
  • Fluency in English (written and verbal)
  • 5 years of experience in content production and Inbound Marketing
  • Knowledge of best practices in SEO
  • Strong understanding of inbound marketing principles and strategies, particularly within the B2B sector

Salary and Benefits

The salary for this position is estimated to be between $60,000 - $80,000 per year, depending on experience. Additionally, Berlitz offers competitive benefits, including scholarships to learn a language, direct hiring by the company, work in a multicultural environment, and 100% remote work arrangements.


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