Data Analytics Manager

hace 3 semanas


Ciudad de México, Ciudad de México Ingenia Group Internet Desarrollo, S.A.P.I. de C.V. A tiempo completo

Ingenia Agency seeks a Data Analytics Manager to lead our digital tracking and analytics efforts.

Main Responsibilities:

  • Centralize digital tracking and analytics to ensure data quality.
  • Implement and manage analytics platforms, including Google Tag Manager and Google Analytics 360 Suite.
  • Direct data layer implementation on new sites and pages, and create documentation for data layer requirements.
  • Develop and maintain processes for tag requests/approval and management, and manage tags via the tag management platform.
  • Diagnose issues with existing platform configurations and tags, and provide recommendations for improvement.
  • Collaborate with third parties to resolve discrepancies or platform issues, and maintain a working knowledge of industry best practices and changes in analytics platforms.
  • Communicate with developers to define JavaScript functions and implementations.

Qualifications:

  • Bachelor's degree in Computer Science or similar.
  • 4+ years of business experience with 3+ years of digital analytics implementation experience.
  • 4+ years of working with Google360 and GTM or similar platforms.
  • Experience creating and maintaining operational data quality monitoring processes.
  • Experience working with tag management platforms and data layers.
  • Web analytics certification a plus, tag management certification a plus, mobile and app experience a plus, and data management platform experience a plus.
  • Advanced English language skills.
  • Bachelor's degree in Computer Science or similar.

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