Data Analytics Manager
hace 3 semanas
Ingenia Agency seeks a Data Analytics Manager to lead our digital tracking and analytics efforts.
Main Responsibilities:
- Centralize digital tracking and analytics to ensure data quality.
- Implement and manage analytics platforms, including Google Tag Manager and Google Analytics 360 Suite.
- Direct data layer implementation on new sites and pages, and create documentation for data layer requirements.
- Develop and maintain processes for tag requests/approval and management, and manage tags via the tag management platform.
- Diagnose issues with existing platform configurations and tags, and provide recommendations for improvement.
- Collaborate with third parties to resolve discrepancies or platform issues, and maintain a working knowledge of industry best practices and changes in analytics platforms.
- Communicate with developers to define JavaScript functions and implementations.
Qualifications:
- Bachelor's degree in Computer Science or similar.
- 4+ years of business experience with 3+ years of digital analytics implementation experience.
- 4+ years of working with Google360 and GTM or similar platforms.
- Experience creating and maintaining operational data quality monitoring processes.
- Experience working with tag management platforms and data layers.
- Web analytics certification a plus, tag management certification a plus, mobile and app experience a plus, and data management platform experience a plus.
- Advanced English language skills.
- Bachelor's degree in Computer Science or similar.
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