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The Global Digital Demand Marketing Specialist has several key responsibilities:
- Collaborate with team members and external agencies in the strategy and implementation of our global SEO program.
- Bring the strategy and implementation of Paid Search, Paid Social, and Display Advertising in collaboration with our teams and external partners.
- Design and implement website demand generation chatbots, coordinating efforts between external vendors and our teams.
- Create, test, and improve email marketing campaigns using our Marketing Automation platform (Eloqua) following the brief and requirements provided.
