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Lifecycle Marketing Strategist

hace 1 semana

Ecatepec de Morelos, México DiDi Global A tiempo completo
About the Role

We're looking for a seasoned Customer Engagement Director to join our team and drive customer engagement through innovative marketing strategies. As a key member of our Field Marketing team, you'll play a pivotal role in shaping the communication strategy across key touchpoints within the app.

In this role, you'll be responsible for developing and executing lifecycle marketing campaigns that improve user engagement and retention. You'll also oversee the performance and development of a team of Field Marketing Managers, ensuring alignment between teams and delivering on marketing strategies that support business initiatives.

Key Qualifications
  • 7+ years of experience in lifecycle marketing, preferably within a fintech, banking, SaaS, or similar tech-driven environment.
  • Proven track record of managing cross-functional teams, particularly in a high-impact marketing capacity.
  • Strong experience in field marketing, campaign management, and strategy, with a solid understanding of the full customer lifecycle.