Digital Marketing Strategist

hace 4 semanas


Xico, México Unlimit A tiempo completo

About Us
Unlimit is a leading fintech company that offers innovative financial services globally. Our mission is to deliver solutions that eliminate financial borders, enabling businesses to operate easily across the world.

About Unistore
Unistore is a cutting-edge SaaS platform tailored for SME entrepreneurs. We provide a user-centric experience, encompassing extensive payment solutions and integrated marketing tools.

Job Overview
We are seeking a dynamic Digital Marketing Lead with expertise in SEM and influencer marketing to spearhead our marketing initiatives. As the first marketing hire for Unistore, you will have experience in B2B and B2C digital marketing, and understand the micro-SME landscape in Latam.

Key Responsibilities
- Develop and execute influencer partnership strategies to amplify our brand's reach and credibility
- Manage and oversee an affiliate marketing program, recruiting relevant partners and creating incentive structures
- Design and implement a holistic digital marketing strategy, incorporating influencer and affiliate marketing efforts
- Coordinate cross-channel marketing campaigns, integrating influencer and affiliate efforts with SEO, SEM, social media, and content marketing initiatives
- Collaborate with influencers and affiliates to co-create authentic content that resonates with our target audiences
- Utilize advanced analytics to monitor and evaluate the effectiveness of influencer and affiliate campaigns
- Leverage knowledge of the Latam market landscapes to tailor influencer and affiliate strategies
- Efficiently manage the marketing budget, prioritizing expenditures in influencer and affiliate marketing to maximize impact

Requirements
- Proven experience in digital marketing, with a significant portion dedicated to influencer and affiliate marketing within the e-commerce or SaaS sectors
- Established network of influencers and affiliates, or proven ability to build such networks in new markets
- Strategic and analytical mindset, with expertise in crafting and executing data-driven marketing strategies
- Collaborative skills, with the ability to work with influencers, affiliates, and internal teams to create synergistic marketing campaigns
- Adaptability, with the capacity to thrive in a startup environment and respond dynamically to changing market conditions
- Creative flair for identifying and exploiting new marketing opportunities, particularly within influencer and affiliate channels
- Deep understanding of cultural, regulatory, and market nuances in the EU and India, with experience in localizing marketing efforts to diverse audiences
- Proficient in English



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