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Marketing Associate, Mexico

hace 2 meses

Xico, México Uber A tiempo completo

**About the Role**

We're seeking a skilled Marketing Associate to drive the execution of world-class integrated marketing plans and campaigns, delivering brand impact and growth for Uber. As a key member of our team, you will report to the Group Marketing Manager and collaborate with cross-functional partners to create the future of the brand for one of our key audience: drivers.

**Key Responsibilities**

  • Develop and deploy our Uber brand for drivers, creating a pipeline of measurable initiatives to increase drivers' engagement.
  • Collaborate with cross-functional teams (Operations and Communications among others) to align marketing initiatives with business needs.
  • Listen to drivers' pain points and feedback, becoming a leading voice within Marketing and an influencing voice with cross-functions on what drivers feel and need.
  • Work with cross-functional teams to create and execute effective engagement initiatives for drivers, boosting their commitment and preference towards Uber.
  • Focus on efficient, scalable, demand-generating marketing efforts that can be replicated in multiple cities/markets.
  • Based on Uber's global marketing strategy, adapt, localize, and/or amplify initiatives to align with our regional strategy, taking into account local specifics and culture.
  • Identify uniquely local marketing opportunities aligned with business priorities (major events, partnerships, seasonal moments, etc.) and deliver campaigns against them.
  • Provide general and Uber-specific state of the market assessments and report back with in-market feedback and insights.

**Requirements**

  • Bachelor's degree in Marketing, Business, or a related field, with a demonstrated ability in quantitative fields.
  • Minimum 4+ years in consumer marketing or related experience with a successful record of delivering work with measurable business results on time and on budget.
  • Fluency in English and Spanish.
  • Curiosity and creativity, with a passion for generating user growth and promoting the brand.
  • Bias for action and proactive approach to problem-solving.
  • Structured and fast-paced thinker, with strong executional excellence skills and attention to detail.
  • Good written communication skills.
  • A strong customer-centric mindset, always thinking about how our customers interact with the brand.