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Media Analyst

hace 2 meses

Xico, México Homelight A tiempo completo

About Us

At HomeLight, we're revolutionizing the real estate industry by providing innovative technology solutions to homebuyers and sellers.

We're a dynamic team that's passionate about making the homebuying and selling process simple, certain, and satisfying for all.

About the Role

We're seeking a highly analytical and organized individual to join our offline marketing planning & buying team as a Media Analyst.

As a Media Analyst, you'll play a critical role in supporting our team through media coordination, daily KPI monitoring, creative distribution, and campaign communication with media partners.

Key Responsibilities

  • Conduct in-depth marketing data analysis to evaluate the profitability of TV campaigns and creatives
  • Monitor daily spend and report performance metrics on a weekly and monthly basis
  • Handle the dispatch and tracking of buy orders and traffic instructions, ensuring clarity and adherence to standards
  • Oversee the accurate and timely processing of invoices, addressing discrepancies promptly
  • Serve as a liaison with TV networks and gather market trends, updated network rate cards, and impressions data, ensuring the team has the most recent and relevant information for strategic planning

Requirements

  • Advanced MS Excel skills to manipulate large amounts of data; SQL experience is a strong plus
  • Exceptional attention to detail and multitasking abilities
  • Excellent communication and organizational skills
  • Ability to work in a fast-paced environment
  • BA with a degree in marketing or a related field preferred
  • 3-5 years of data analysis, campaign management, or marketing coordinating experience preferred