Customer Trade Strategist
hace 4 semanas
Key Responsibilities:
Develop and implement commercial planning and strategy with modern trade customers, including SSS, Clubs, and Convenience.
Make informed decisions through data analysis, considering Sell In, Sell Out, DOH, and Nielsen metrics.
Collaborate with sales and marketing teams to create short- and long-term plans, building strong foundations for improved trade presence.
Ensure POS visibility, promotions, and measurement through effective execution.
Oversee marketing activities, tracking metrics, and writing performance reports.
Design brand strategies tailored to customer needs and differentiation.
Maintain clear communication with the POS team, creating execution guidelines and success metrics.
Prioritize speed to market and manage budgets efficiently by brand and customer.
Deliver on key financial targets, including NSV, Gross Margin, Overheads, Profitability, ROI, and Value Share.
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