Marketing Specialist

hace 21 horas


Ciudad de México, Ciudad de México Red Bull A tiempo completo

Company Overview:

At Red Bull, we're passionate about unleashing human potential. Our marketing teams specialize in sports, culture, brand, and media, inspiring people to push beyond their limits.

Job Description:

We're seeking a Brand Marketing Specialist to join our team. In this role, you'll be responsible for understanding consumer insights and market research, driving top-of-mind awareness, brand salience, and per capita consumption.

Your Responsibilities:

  • Gather consumer insights and market research data
  • Create actionable plans based on consumer insights
  • Work closely with the leadership team to develop annual business plans
  • Develop and execute brand initiatives, advertising plans, and product launches
  • Train and support marketing peers and trade marketing teams

Requirements:

  • Degree in Administration, Marketing, Economics, or related areas
  • Master's degree preferred
  • Fluent English
  • At least 3 years of experience in FMCG research and consumer insights
  • Clear understanding of competitor activity and consumer behavior
  • Generate consumer insights and translate them into successful brand initiatives


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