Marketing Specialist
hace 21 horas
Company Overview:
At Red Bull, we're passionate about unleashing human potential. Our marketing teams specialize in sports, culture, brand, and media, inspiring people to push beyond their limits.
Job Description:
We're seeking a Brand Marketing Specialist to join our team. In this role, you'll be responsible for understanding consumer insights and market research, driving top-of-mind awareness, brand salience, and per capita consumption.
Your Responsibilities:
- Gather consumer insights and market research data
- Create actionable plans based on consumer insights
- Work closely with the leadership team to develop annual business plans
- Develop and execute brand initiatives, advertising plans, and product launches
- Train and support marketing peers and trade marketing teams
Requirements:
- Degree in Administration, Marketing, Economics, or related areas
- Master's degree preferred
- Fluent English
- At least 3 years of experience in FMCG research and consumer insights
- Clear understanding of competitor activity and consumer behavior
- Generate consumer insights and translate them into successful brand initiatives
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