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Marketing Specialist
hace 2 meses
About Subway
Subway is a leading restaurant brand that believes in continued improvement in our lives, our businesses, and our planet. We are a brand that has always embraced change and the path ahead, from our humble beginnings to earning our position as one of the world's leading restaurant brands.
Our Purpose
Our purpose is about more than the food we serve in our restaurants. It's centered on fueling healthy businesses and healthier lives. We are committed to making better living way easier for our customers, employees, and the communities we serve.
About the Role
We have an exciting opportunity to support our Latin American Team as a Marketing Specialist in Mexico. The Marketing Specialist will assist the Marketing Manager in the planning and implementation of the annual marketing calendar. This role will work together with local teams on advertising and innovation projects and processes to increase market profitability.
Key Responsibilities
- Manage Window Activation Budget tracking and reconciliation for SMO that contributes to national plan (invoicing).
- Work with creative services teams to help develop and review different marketing elements such as TV ads, radio ads, and live reads, social media posts, digital banners, and menus, website pages, and print ads.
- Support innovation process working together with Supply Chain, R&D, and Operations.
- Coach BDA, Franchisee board, agencies conferences: Schedule, set-up, assist, and take notes of weekly/monthly conference calls.
- Plan and present Window Launch Meeting.
- Compile complete Window Recap Deck.
- Provide Local Store Marketing leadership to local teams.
Requirements
- Bachelor's degree in marketing, advertising, or related field required.
- Business to consumer experience, preferred.
- Previous experience in media planning (digital, radio, TV, etc.) required.
- Must have had previous experience managing budgets with leadership guidance & support, this includes maintenance of existing vendor relationships and identifying new partnerships, as needed.
- Previous experience in food & beverage/Quick Service Restaurants (QSR) preferred.
- Must be BILINGUAL (English & Spanish).
- 3-5 years of experience in the Marketing field/similar role.
- Excellent communication skills, written & verbal, working with internal and external stakeholders.
- Communication and negotiation skills are required. Working knowledge of company's functions and duties.
- Ability to work under deadlines manage projects.
- Must be proficient in Microsoft Word, Excel, and PowerPoint.
- Must be good communicator, both written and verbal, and be able to work well with others.
- Works well independently, with minimal supervision.
What We Offer
- Competitive Bonus.
- Mobility Allowance.
- Tuition Reimbursement.
- Company Holidays.
- Employee Resource Groups.
- Volunteering time.
- Many More...