Creative Marketing Strategist for International Content
hace 2 semanas
About the Role:
We are seeking a seasoned marketer to develop and execute a content marketing strategy for international content on Prime Video India. The ideal candidate will have a deep understanding of the local market and be able to craft engaging content that resonates with our customers.
Key Responsibilities:
- Developing a content marketing prioritization calendar for international content customers across both originals and movies.
- Working closely with cross-functional teams to identify business needs and content marketing programs to deliver results.
- Building and managing relationships with industry partners, including local content teams, 3rd party productions, talent managers, and talent.
- Participating in content development, positioning, research, and show pre-testing to design a roadmap for content marketing.
- Defining and monitoring business objectives linked to content marketing by providing objective, data-driven marketing recommendations based on an in-depth understanding and analysis of content, customer, and environmental information.
- Redefining innovation and success metrics for marketing campaigns for Amazon Prime Video and the industry.
- Advocating for new initiatives or process improvements using customer research, hard data, and marketing & business metrics to derive insights and shape recommendations.
- Monitoring and reporting on the effectiveness of marketing campaigns, including effective channel and creative strategy.
- Developing a framework of content-led customer insights from all sources to funnel into the business.
Requirements:
- 5+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience building, executing, and scaling cross-functional marketing programs.
- Experience communicating results to stakeholders.
- Experience using Microsoft Excel to manipulate and analyze data.
About You:
The ideal candidate will have a strong background in marketing and a proven track record of delivering successful content marketing campaigns. They will be passionate about staying up-to-date with industry trends and best practices, and be able to leverage this knowledge to drive business growth.
What We Offer:
Amazon offers a competitive salary range of $120,000 - $180,000 per annum, depending on experience, plus a range of benefits including medical, dental, and vision insurance, 401(k) matching, and paid time off.
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