RGM Manager

About Diageo

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge, and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.

Business Context

This role sits within the RGM structure that is accountable for achieving bold growth and profitability aspirations and further driving the shift to a sell-out & consumer-focused business. Growth and profitability will be achieved via thought partnership on Revenue Growth Management, Commercial Planning, Customer Planning, Sales Performance Management, and On and Off-trade activations and assets. In addition, RGM leads the sourcing, development, and deployment of market implementation of RGM X.

Purpose of Role

The RGM Manager – Mexico is a key leadership role to drive the Growth field, including RGM, commercial planning, customer planning, and performance management in Diageo Mexico. Responsible for the strategic delivery of the full business top-line performance and Gross Margin targets.

Key Functional Responsibilities

• Partner with the Regional/Global RGM team to grow capabilities and share standard methodologies.
• Co-lead the multifunctional RGM team being responsible for Promo Efficiency and Trade Terms levers.
• RGM Champion for Agaves & Wholesalers Channel.
• Understand and enable market decisions based on trade-offs between market share, volume, sales, price, mix, and profit.
• Handle high-level complexity – Ability to work across selling divisions, and multiple functions to educate and embed the revenue growth management field to their respective business units.
• Partner with Commercial Leaders to embed RGM & E2E Planning ways of thinking and processes into the local market, including Planning and Business Performance Management routines, grounded in an analytical approach.
• Engage and influence senior internal/external key customers to ensure complete delivery of the RGM transformation roadmap.
• Partner up with Channel Heads to deliver counsel and strategic support on the RGM agenda.

Qualifications & Experience Required

• Studies in Business, Economics, or Engineering.
• Excellent written and verbal communication skills, advanced English (90%), Microsoft Office, and Power BI.
• Revenue Management / Commercial and Strategy experience in CPG companies (+3 years).
• P&L and broader financial understanding.
• Confirmed strategic, planning, analytical, and negotiation skills.
• Able to influence the business around a clear goal and engage key partners at all levels.