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Global Marketing Specialist
hace 1 mes
Buscamos un profesional en Marketing con experiencia en el área de Marketing de Consumo Masivo para unirse a nuestro equipo en el Clúster Norte (México, Centroamérica y Andino).
Responsabilidades Principales- Analizar información de mercado para entender los diferentes mercados del Clúster Norte y desarrollar estrategias de marca para crecer la categoría.
- Conocer el marco competitivo de la categoría para desarrollar planes de acción que permitan crecer la participación de mercado y la preferencia de los consumidores.
- Ayudar en la realización del Plan de Marketing anual.
- Colaborar en la definición de estrategias de precios y catálogo.
- Manejar el Estado de Resultados (P&L) de una marca o categoría para buscar o mantener la rentabilidad del negocio y/o marcas.
- Desarrollar campañas de comunicación Digital, ATL y BTL.
- Crear estrategias de comunicación para crecer la participación en los canales emergentes e E-Commerce.
- Ayudar en el desarrollo de nuevos productos, lanzamientos y relanzamientos de marca.
- Mantener comunicación con el equipo global y asegurar que la estrategia global sea aplicable para nuestros mercados (Clúster Norte).
- Crear presentaciones de marca para los equipos de ventas, briefs con agencias de medios y clientes internos y externos.
- Licenciatura en Marketing, Ingeniería Industrial, Administración o afines.
- 1 año mínimo de experiencia en el rol de Marketing de Consumo Masivo.
- Manejo de Nielsen Answers y/o base de datos.
- Dominio del idioma inglés avanzado.
- Experiencia en desarrollar estrategias de comunicación incluyendo Digital.
- Capacidad para analizar información cuantitativa y hacer recomendaciones.
- Comunicación verbal efectiva.
Súmate a SC Johnson y forma parte de una de las mejores empresas para trabajar de Latinoamérica con:
- Innovadoras oficinas y plantas productivas certificadas como LEED, diseñadas con espacios abiertos que inspirarán tu creatividad.
- Oportunidades de desarrollo que potenciarán tu carrera profesional en un entorno laboral dinámico.
- Días adicionales de descanso para que puedas recargar energías.
- Acceso a un programa integral de beneficios con foco en el bienestar personal, familiar y económico de cada colaborador.