Data Insights Analyst
hace 4 días
The ideal candidate will be strongly focused on understanding and reporting customer insights and website performance recommendations, using their analytical thinking to improve marketing activities and optimize their effectiveness.
Responsibilities:
- Utilize various digital tools to gather and analyze data from online user interactions across multiple data sources.
- Create easily understandable data visualizations to communicate insights effectively.
- Collaborate with development and marketing teams to implement recommended solutions.
- Generate insights into online visitor behavior and content consumption.
- Stay informed about emerging trends in online marketing performance and website design.
- Create data measurement plans for Global Data Layer definition, implementation, and troubleshooting across multiple Business Units.
- Maintain and improve reports for the digital marketing team.
Requirements:
- Bachelor's degree in marketing, statistics, computer science, or related fields.
- 1-3 years of experience in customer data analysis and data mining.
- Proficiency with key web analytics platforms such as Google Analytics 4 and Salesforce. Experience in Adobe Customer Journey Analytics is a plus.
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