Digital Transformation Leader

hace 7 días


Ciudad de México, Ciudad de México Nielsen A tiempo completo

Nielsen is seeking an experienced Digital Transformation Leader to drive the company's global website strategy and digital user experiences. The ideal candidate will have a strong background in web strategy, eCommerce, content management systems, and analytics tools.

Job Description:

In this role, you will be responsible for developing and implementing a comprehensive website vision and strategy, championing an audience-first approach, collaborating with stakeholders, driving website innovation and optimization, managing website performance, and ensuring content quality and SEO.

  • Develop a robust website strategy that aligns with business goals and priorities
  • Prioritize user needs and tailor digital experiences accordingly
  • Collaborate with marketing, technology, and content teams to ensure seamless execution
  • Stay up-to-date with industry trends and best practices to inform website optimization decisions
Requirements:

To succeed in this role, you will need:

  • A minimum of 5 years of experience in B2B marketing, web strategy, eCommerce, content management systems, and analytics tools
  • A data-driven approach to inform decisions about content and user experience
  • Technical proficiency in content personalization tools and information architecture principles
  • Excellent communication and collaboration skills
  • Advanced level of English proficiency (written and spoken)
  • A proactive and results-oriented attitude
Estimated Salary:

$120,000 - $180,000 per year

About Nielsen:

Nielsen is a leading provider of audience measurement and media intelligence services. We help clients understand their audiences and make informed decisions about their marketing strategies.



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