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CRO Expert
hace 2 meses
About Onda
Onda is a full-service digital growth firm that serves as a one-stop-shop for e-commerce business owners seeking assistance with their marketing and execution needs. Our company provides premium talent and support departments to help professionals focus on their core strengths.
Job Summary
We are seeking a highly skilled CRO Expert to develop and implement strategies that enhance user experience, increase conversion rates, and drive business growth through continuous optimization of our client's website and digital channels.
Key Responsibilities
- Use data analytics tools to track, analyze, and interpret user behavior, conversion rates, and other key performance indicators.
- Develop optimization strategies by identifying opportunities for improvement in the user journey and conversion funnel.
- Create and implement A/B and multivariate tests to optimize landing pages, website content, and user interfaces.
- Collaborate with UX/UI designers, developers, and marketing teams to ensure that optimization strategies are aligned with overall business goals and executed effectively.
- Gather insights through user surveys, heatmaps, session recordings, and other research methods to understand user needs and pain points.
- Generate regular reports on conversion metrics, test results, and optimization performance.
- Present findings and recommendations to stakeholders.
- Stay up-to-date on the latest trends and best practices in conversion rate optimization, user experience, and digital marketing.
Requirements
- Proven experience as a CRO Specialist or similar role, with a strong portfolio of successful optimization projects.
- Proficiency with CRO tools and platforms such as Google Optimize, Optimizely, VWO, etc.
- Strong analytical skills with experience in data analysis and interpretation using tools like Google Analytics, Excel, or Tableau.
- Excellent understanding of UX/UI principles and digital marketing strategies.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Strong communication skills, with the ability to present data-driven insights and recommendations clearly to stakeholders.
- Bachelor's degree in Marketing, Data Analytics, Business, or a related field is a plus.
Additional Information
This is a fully remote 1099 contractor position with flexible hours. Availability for client communication during business hours is required.
