Marketing and Communication Strategist

hace 1 mes

Xico, México Abb Schweiz Ag A tiempo completo
Marketing and Communication Specialist

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

Your Role and Responsibilities

In this role, you will have the opportunity to define and implement the marketing strategy in the assigned area (business area, division, and markets). Each day, you will lead, develop, and coach the Marketing team. You will also showcase your expertise by designing and managing the marketing action plan to achieve the key qualitative and quantitative targets in a profitable way and to ensure a high level of customer satisfaction.

Key Accountabilities
  • Creating, planning, and implementing the marketing and communications strategies for the assigned area in accordance with the business area/division marketing and sales strategy and budget.
  • Developing action plans to deliver the agreed marketing and communications strategy within the budget.
  • Defining the marketing targets for the assigned area and ensuring their achievement; and anticipating changes in the market direction proactively and facilitating timely and appropriate remedial action.
  • Identifying existing and new strategic segments and business opportunities through market analysis, defining strategy/business plans for each opportunity, and coordinating with the relevant teams for the assigned area.
  • Work with sales teams to identify and highlight key wins, successes, case studies, and technology applications in region, creating stories around these compelling topics supporting and driving market leadership.
  • Develop and execute internal communication strategies: Design plans to ensure that information flows efficiently and effectively within the PA organization.
  • Manage the corporate intranet: Make sure that the intranet is up-to-date and is a valuable resource for employees.
  • Event planning and organization: Define the objectives of the event, determine the type of event that best aligns with those objectives (meetings, workshops, conferences, celebrations, etc.), and establish a calendar for ABB employees.
  • Together with HR, plan, design, and carry out engagement actions for the PA MX employee team.
Our Team Dynamics

You will join a high performing team, where you will be able to thrive.

Qualifications for the Role
  • You have minimum 5 years of experience in marketing or marketing communications in a B2B environment (prefer technical/industrial environment), as well experience for internal communications.
  • Have established strong skills writing, editing, proofreading capabilities.
  • You are results focused with strong analytical skills.
  • You are highly skilled in track record for developing strategic marketing communications plans to achieve desired targets.
  • You possess a creative mindset and a drive to innovate. Self-starter and a strong networker with strategic thinking capabilities and a hands-on approach to translate plans to actions and monitor and report progress.
  • You are at ease communicating in English and Spanish is mandatory.
  • Bachelor's degree in marketing and/or Communications.
What's in it for you?
  • Learn from highly experienced, genuine, and caring colleagues – people who are committed to helping you achieve your personal and professional goals.
  • Join an undisputed market leader, a strong brand that markets high quality products.
  • Get exposed to cutting-edge technology in Process Automation and have a visible impact on the future.
  • Benefits: Paid Parental leave (gender neutral), Life insurance, Retirement plan, Accident insurance, Wellbeing program.

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