Product Launch Strategist Oncology
hace 2 semanas
Bayer es una compañía global con competencias centradas en los campos de las ciencias de la vida de la salud y la agricultura. Sus productos y servicios están diseñados para beneficiar a las personas y mejorar su calidad de vida.
Sobre el Rol:
- Asegure la preparación del lanzamiento con métricas clave a tiempo
- Expandir la red de pruebas para medicina de precisión e implementar la adopción temprana de patologías y oncólogo clínico de Vitrakvi
- Desarrollo y ejecución de estrategias para la adopción rápida de Vitrakvi en el mercado privado y público
- Diseño y planificación de cifras de ventas para el ciclo de vida del producto, junto con P&I para la marca
- Análisis competitivo y seguimiento del mercado (competidores, ventas, principales instituciones y inteligencia KOL)
- Establecimiento de relaciones a largo plazo con expertos clave (KOL) y asociaciones médicas para planificar actividades científicas que garanticen un aumento significativo de ventas
- Asegurar acceso completo de Vitrakvi a diferentes instituciones privadas y formularios y a instituciones públicas y formularios trabajando conjuntamente con el Departamento de Acceso, la fuerza de ventas y el distribuidor
- Asegurar la implementación de la estrategia con clientes mediante la Fuerza de Ventas proporcionando herramientas y materiales
- Dirigir a los Ejecutivos de Cuenta Clave para acelerar el acceso y las ventas de Vitrakvi después del lanzamiento
- Diseño del Plan de Lanzamiento para Loxo-195 en el futuro a mediano plazo
- Grado o título universitario en ciencias o negocios
- MBA es una ventaja
- 3-5 años de experiencia sólida como Gerente de Producto en Oncología u Alta Especialidad con lanzamientos exitosos
- Experiencia con marcadores oncológicos
- Experiencia sólida en ventas al gobierno
- Conocimientos profundos del mercado oncológico institucional mexicano
- Conocimiento del mercado de medicamentos huérfanos
- Inglés fluido (escrito y hablado)
- Habilidades y competencias: pensamiento estratégico, relaciones interpersonales, organización/priorización, visión estratégica, liderazgo, trabajo en equipo, resultados orientados
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