Marketing and Brand Development Manager
hace 2 semanas
About the Role
We're looking for a Marketing Manager responsible for our Incontinence Category (TENA). This role will involve working together with the Marketing Director and Local teams to define the Long-Term Incontinence Brand strategy & Vision.
Key Responsibilities
- Manage and align with the Marketing Director, the Tena Brand Portfolio (Brand Architecture, Innovation requirements, Pricing strategy) to win in the local marketplace.
- Develop, implement and track all the Marketing Plan activities to boost penetration, sales growth, Market share, Brand Building and Profitability targets (both short and long term).
- Manage Brand A&P budget to drive the best ROI and deliver Business and Brand goals.
- Define the communication strategy and manage advertising campaigns through digital and offline media touchpoints.
- Assure a robust innovation roadmap to deliver both short and long-term objectives.
- Identify strong consumer and shopper insights that lead to product and commercial innovations.
- Design, qualify and launch all brand innovations.
- Lead business cases defining volume forecast, launch plan and financials.
- Ensure analysis and interpretation of market/brand/product/channel related insights to identify and implement business growth opportunities.
- Be the primary contact with Sales, Business Logistics, Product Supply, Finance and Global Teams.
Requirements
- 3 years leading and developing Marketing Teams.
- Advanced knowledge & use of market measurement tools.
- Broad use of both digital and off-line media touchpoints and platforms.
- Deep understanding of market dynamics across different channels.
- Strong financial acumen and P&L management experience.
- Price strategy management.
- Previous experience and knowledge on Project Management.
- Advanced Business English proficiency.
- Strong Analytical Skills.
- Results driven, autonomous and proactive.
- Leadership and positive influence skills across all organizational levels.
- Strong Communication Skills across different audience types.
- Strong people and team building skills.
About Us
Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Working at Essity means a chance to improve well-being for people and opportunities to drive positive change for the society and the environment.
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