Marketing and Brand Development Manager

hace 2 semanas


Xico, México Essity A tiempo completo

About the Role

We're looking for a Marketing Manager responsible for our Incontinence Category (TENA). This role will involve working together with the Marketing Director and Local teams to define the Long-Term Incontinence Brand strategy & Vision.

Key Responsibilities

  • Manage and align with the Marketing Director, the Tena Brand Portfolio (Brand Architecture, Innovation requirements, Pricing strategy) to win in the local marketplace.
  • Develop, implement and track all the Marketing Plan activities to boost penetration, sales growth, Market share, Brand Building and Profitability targets (both short and long term).
  • Manage Brand A&P budget to drive the best ROI and deliver Business and Brand goals.
  • Define the communication strategy and manage advertising campaigns through digital and offline media touchpoints.
  • Assure a robust innovation roadmap to deliver both short and long-term objectives.
  • Identify strong consumer and shopper insights that lead to product and commercial innovations.
  • Design, qualify and launch all brand innovations.
  • Lead business cases defining volume forecast, launch plan and financials.
  • Ensure analysis and interpretation of market/brand/product/channel related insights to identify and implement business growth opportunities.
  • Be the primary contact with Sales, Business Logistics, Product Supply, Finance and Global Teams.

Requirements

  • 3 years leading and developing Marketing Teams.
  • Advanced knowledge & use of market measurement tools.
  • Broad use of both digital and off-line media touchpoints and platforms.
  • Deep understanding of market dynamics across different channels.
  • Strong financial acumen and P&L management experience.
  • Price strategy management.
  • Previous experience and knowledge on Project Management.
  • Advanced Business English proficiency.
  • Strong Analytical Skills.
  • Results driven, autonomous and proactive.
  • Leadership and positive influence skills across all organizational levels.
  • Strong Communication Skills across different audience types.
  • Strong people and team building skills.

About Us

Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Working at Essity means a chance to improve well-being for people and opportunities to drive positive change for the society and the environment.


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