E-Commerce Marketing Strategist

hace 7 días


Xico, México Pepsico A tiempo completo
Drive Digital Growth as an E-Commerce Marketing Strategist

We are PepsiCo, a leading food and beverage company with iconic brands consumed over a billion times daily in 200+ countries. Join us to revolutionize the shopper journey through digital innovation.

Your Role:

As an E-Commerce Marketing Strategist, you will lead digital shopper marketing initiatives to drive revenue growth through new channels. Focus on optimizing the conversion process from media to shelf and improving user experience for e-customers.

Your Impact:

  • Develop and execute a robust online sales strategy aligned with shopper needs and channel optimization
  • Collaborate with cross-functional teams to enhance online processes and align digital campaigns with key seasonalities
  • Support WCCE process & JBP deployment for key e-retailers
  • Cultivate expertise in B2B - Mi Negocio pepsico app to develop market experiences and increase conversion
  • Lead seasonality across LATAM, focusing on e-commerce opportunities and special moments
  • Leverage data analytics to personalize online interactions (Retail Media - Mi Negocio Data)

About You:

  • Education: Marketing, Business Administration, or Digital Marketing
  • Experience: Commercial or Marketing areas, Shopper/ Marketing / Channel Marketing / Sales Development, Multi-channel experience, Innovation, Promotions, Digital expertise
  • Language: 100% Spanish & English

Competencies:

  • Disruptive Mindset
  • Decision Making
  • Driving for Results
  • Teamwork
  • Marketplace Knowledge
  • Strategic Thinking
  • Innovating
  • Collaboration
  • Influence

What We Offer:

PepsiCo is committed to providing opportunities for learning and development, including:

  • Internal digital platforms for self-learning
  • Development programs according to leadership skills
  • Specialized training according to the role
  • Learning experiences with internal and external providers
  • Recognition programs for seniority, behavior, leadership, and milestones
  • Financial wellness programs for various stages of life
  • A flexibility program to balance personal and work life
  • Benefits for family members, such as wellness programs, agreements, discounts, scholarship programs, aid plans, and more

We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.



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