Data Insights Manager

hace 5 días


Ciudad de México, Ciudad de México Ingenia Group Internet Desarrollo, S.A.P.I. de C.V. A tiempo completo

Ingenia Group Internet Desarrollo, S.A.P.I. de C.V. is a leading digital agency seeking an exceptional Data Insights Manager to join our team.

With a strong focus on data-driven decision making, we're looking for someone who can drive business growth through actionable insights and strategic recommendations.

We're offering a competitive salary of $80,000 - $120,000 per year, depending on experience and qualifications.

Job Description:

Key Responsibilities:

  • Centralize digital tracking, analytics, and associated data quality
  • Implement and manage analytics platforms (primarily Google Tag Manager, Google Analytics 360 Suite, Google Optimize)
  • Manage project timelines and budgets
  • Direct data layer implementation on new sites and pages across website properties
  • Create and maintain documentation related to data layer implementation requirements
  • Develop and maintain processes for tag requests/approval and management
  • Manage tags via tag management platform (GTM)
  • Diagnose issues with existing platform configurations and tags, and provide recommendations for improvement
  • Work with third parties to resolve discrepancies or platform issues
  • Maintain working knowledge of industry best practices and changes in analytics platforms, and identify how they impact existing clients
  • As needed, work with developers to communicate what an implementation is designed to accomplish; define JavaScript functions that need to be executed

Qualifications:

  • Bachelor's degree in Computer Science or similar
  • 4+ years business experience with 3+ years digital analytics implementation experience
  • 4+ years of working with the Google360 and GTM or similar platform
  • Experience creating and maintaining operational data quality monitoring processes
  • Experience working with tag management platforms and data layers
  • Web analytics certification a plus
  • Tag management certification a plus
  • Mobile and app experience a plus
  • Data Management Platform (DMP) experience a plus
  • Advance English
  • Be Extraordinary


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