Brand and Communications Manager LATAM
hace 1 mes
We are seeking a highly skilled Brand and Communications Manager LATAM to join our team. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to drive business growth and brand awareness in the LATAM region.
Key Responsibilities
- Manage all press relations activities, PR agencies, and partnerships, as well as influencers, to ensure effective communication and brand representation.
- Coordinate fiscal and legal processes, including invoices, to facilitate the transit of samples for celebrities, influencers, PR, or sponsoring requests.
- Collaborate with the Marketing Delivery team to co-develop local activations that address gaps and needs in the local market.
- Brief and manage the output of local agencies, including media, PR, influencer content, and social media partners, ensuring contractual requirements are met and providing feedback on necessary adjustments.
- Oversee digital marketing activities and ensure that ROMI guidelines provided by central, along with the Market Activation plan, are executed according to the local budget plans.
- Assist in developing clear guidelines and monitoring compliance to ensure brand consistency for online shops, social media channels used by partners, and others.
- Ensure consistency in the execution of digital media plans, social media plans, e-com activation supports, and develop clear guidelines and monitor compliance to ensure brand consistency for online shops in existing but also new multichannel accounts.
- Assist on performance marketing initiatives coordinated by 3rd parties, such as SEO and other digital investments, ensuring alignment with business channel needs.
- Interpret results of social media and digital marketing efficiency and campaign effectiveness, monitor performance of digital marketing campaigns, and assess against goals (ROI and KPIs).
- Align with all other marketing functions to ensure consistency in the execution of marketing activities across all touchpoints and support key events, such as Swarovski Days, linked to IR channels.
- Manage local marketing portal agencies to streamline all marketing requests from partner accounts, overseeing created artwork and seeking approval from the Marketing Director on additional requests for coop print or social advertising and events if necessary.
- Support the creation and delivery of all social and online campaign assets to partners to promote new collections and drive footfall in stores.
- Be responsible for the orchestration and successful delivery of Marketing events, including PR events, CRM events, Swarovski Days, etc., according to the market activation plan.
- Ensure and track that events deliver to expectations and budget allocated, contributing to forecasting expenses and monitoring execution of plans.
About You
We are looking for a candidate with a Bachelor's degree and 3-5 years of professional experience in a similar role. You should have strong analytical skills, the ability to analyze and utilize financial measurements, and advance knowledge of Excel and PowerPoint. A strong understanding of Merchandising and Product is also required. Advance level of Portuguese and English is necessary, and Spanish is a plus.
What We Offer
We offer a range of benefits, including:
- Swarovski Products Discount
- Medical Insurance
- Attractive Conditions for pension funds
- Wellness offerings available on-site
- Subsidized public transport
- Meal Ticket
Masters of Light Since 1895
Swarovski creates beautiful crystal-based products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystal, gemstones, Swarovski Created Diamonds, and zirconia, jewelry, and accessories, as well as crystal objects and home accessories. Swarovski Crystal Business has a global reach with approximately 2,400 stores and 6,700 points of sales in around 140 countries and employs more than 18,000 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski's heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.
Swarovski is an equal opportunity employer. We give our people the guts to celebrate individuality and pride ourselves on creating a workplace where people feel involved, respected, valued, connected, and heard. A place where anyone/everyone belongs. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under the law of the countries we operate in.
Equal Employment Opportunity: Swarovski is committed to Equal Employment Opportunity for all employees and will take Affirmative Action in those appropriate employment situations. All employment decisions will be made without regard to race, color, religion, age, national or ancestral origin, gender, sexual orientation, marital status, citizenship status, veteran status, and disability.
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