Senior Marketing Specialist

hace 2 días


Ciudad de México, Ciudad de México Docplanner A tiempo completo

Job Summary

We are seeking a highly skilled Senior Marketing Specialist to join our team at Docplanner. As a key member of our marketing department, you will be responsible for developing and executing customer-centric marketing campaigns to drive engagement and upsells.

Key Responsibilities

  • Develop and execute referral program strategies to drive new sales.
  • Monitor and analyze all campaigns and communication efforts to ensure maximum impact.
  • Create compelling content tailored to different customer segments to drive engagement and loyalty.
  • Design and implement customer loyalty programs to drive retention and advocacy.
  • Analyze customer data to identify trends, preferences, and opportunities for improvement.
  • Collaborate with cross-functional teams to align marketing efforts with customer-related goals.
  • Monitor customer feedback and collaborate with the team to address concerns effectively and improve existing programs.
  • Support the creation of educational content to empower customers in utilizing Docplanner's features.
  • Work closely with Customer Support to ensure cohesive communication and issue resolution.
  • Implement targeted communication strategies to keep customers informed about new features and updates.

Requirements

  • Bachelor's degree in Marketing, Business, or related field.
  • 4+ years of experience in customer-focused marketing roles.
  • Proven success in developing and implementing customer loyalty programs.
  • Experience in analyzing customer data and deriving actionable insights.
  • Proficient in marketing tools and platforms, including Hubspot.
  • English proficiency (conversational and written).

What We Offer

  • Hybrid work modality.
  • Base Salary.
  • Food Vouchers.
  • 22 vacation days + 1 day on your birthday.
  • Major medical and life insurance.
  • Savings fund.
  • Annual performance bonus.


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