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Omnichannel Retail Media Strategy Lead
hace 3 semanas
The Omnichannel Retail Media Senior Manager at El Palacio de Hierro will be responsible for spearheading the strategy and execution of the company's omnichannel retail media initiatives.
Key Responsibilities:- Develop and implement a comprehensive omnichannel retail media strategy to drive revenue growth and elevate customer engagement.
- Oversee the planning, execution, and optimization of retail media campaigns that leverage data-driven insights.
- Collaborate with technology and data teams to integrate Customer Data Platforms (CDPs) and predictive analytics.
- Implement robust A/B testing and multichannel performance analysis strategies to measure campaign effectiveness.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 5-7 years of experience in leadership roles within digital marketing or retail media.
