Digital Media Specialist

hace 3 horas


Xico, México Entravision A tiempo completo

Digital Media Specialist

Job Summary

Entravision's Ad Operations team seeks a Digital Media Specialist to manage digital campaigns. The successful candidate will have expertise in CTV, Pre-Roll Video, Digital Audio, and Display campaigns.

Key Responsibilities

  1. Strategize, execute, and manage client campaigns, including trafficking, in-flight optimization, and post-campaign analysis.
  2. Measure and optimize campaign performance, establishing benchmarks and recommending future tests.
  3. Develop campaign strategies to support client business objectives, utilizing The Trade Desk and Google Ad Manager.
  4. Communicate campaign performance to clients through reports.
  5. Collaborate with Sales Planning to develop campaign strategies and budgets.
  6. Provide Account Management team with campaign reporting data and strategy recommendations.
  7. Work with sales teams to validate insertions orders and report on campaign delivery and billing.

Requirements

  • BA degree in marketing, business, or equivalent experience.
  • At least 1-2 years of work experience in digital campaign management or related fields.
  • Trade Desk Certification a plus.
  • English Fluency Required.

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