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Data Analyst
hace 2 meses
About the Role
We are seeking a highly skilled and experienced Data Analyst to join our team at Media. As a Data Analyst, you will play a critical role in helping us drive business growth and success through data-driven insights and analysis.
Key Responsibilities
- Provide expertise in measurement and analytics of organic social media campaigns, channel optimization, and reporting
- Design and implement comprehensive data analysis methodologies for internal projects
- Develop and own dashboards and reports that track OKRs and key performance indicators (KPIs)
- Work across multiple client accounts to ensure the best delivery and results in various organic social media campaigns
- Continuously provide insights to internal teams and clients based on data analysis of organic social media performance
- Benchmark and measure organic social media activities and influencer marketing initiatives
- Conduct daily, weekly and monthly data/intelligence reviews with project teams, providing strategic recommendations for continual improvement in organic social media performance
- Translate strategic recommendations for digital experiences into actionable items
- Collaborate with other marketing account leads to ensure alignment of strategies across all channels
- Stay updated with the latest social media best practices and technologies
- Utilize social media analytics tools
- Conduct extensive audience and platform research to inform organic social media strategies for clients
- Process, analyze, and understand conversations in digital channels to identify key insights or brand opportunities
- Monitor and analyze digital and social crises
- Collaborate with other team members on research, content creation, and optimization efforts
Requirements
- 4+ years of experience in a data analytics or insights role within a digital agency environment
- Demonstrated strong performance in prior roles, with increasing levels of responsibilities
- Excellent communication and presentation skills, with the ability to effectively tell data stories to both technical and non-technical audiences
- Ability to work autonomously and independently across multiple projects, with limited oversight
- Proficiency in using social analytics tools (e.g. Sprinklr, Emplifi, Sprout Social, Hootsuite, Brandwatch)
- Proficiency in data analysis tools, including Python, SQL, and Google Data Studio
- Experience working with complex data sets and extracting actionable insights
- Strong understanding of project management principles and the ability to manage multiple projects simultaneously
- Native English speaker with excellent written and verbal communication skills
- Strong analytical and problem-solving skills
