Digital Advertising Strategist
hace 3 días
Are you passionate about e-commerce and the culinary world? We're seeking a dynamic Digital Advertising Strategist to drive the digital advertising campaign efforts across various platforms for a vibrant direct-to-consumer brand that's reshaping the cooking industry.
As a key member of our team, you'll develop and execute paid media strategies that align with our client's marketing objectives and target audience. Your expertise in paid media will be pivotal in helping our client expand their brand presence and drive conversions through strategic online advertising.
Key Responsibilities:
- Develop and execute paid media strategies that align with our client's marketing objectives and target audience.
- Manage advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and other relevant digital advertising channels.
- Allocate and optimize advertising budgets to maximize ROI and achieve campaign KPIs.
- Collaborate with the creative team to develop compelling ad creatives and landing pages that drive conversions.
- Implement and analyze A/B tests to optimize ad performance and landing page effectiveness.
- Utilize audience targeting and segmentation strategies to reach the right customers at the right time.
- Monitor, analyze, and report on the performance of digital advertising campaigns, providing insights and recommendations for improvement.
Requirements:
- Proven experience in planning and managing paid media campaigns, including Google Ads and social media advertising.
- Proficiency in digital advertising platforms and tools.
- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Knowledge of A/B testing and optimization techniques.
- Excellent communication and project management skills.
- Familiarity with SEO and SEM best practices is a plus.
- Google Ads or Facebook Ads certification is a plus.
Benefits:
- Competitive salary.
- This is a full-time (40 hours per week), long-term position.
- Work from home.
- Monday through Friday, 8am to 5pm (+/- 1 hour accepted) - PST.
- Additional perks and benefits.
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