Strategic Brand Marketing Lead
hace 2 meses
At PepsiCo, we are one of the largest food and beverage companies in the world with iconic brands consumed a billion times a day in over 200 countries.
We strive to create an inclusive workplace that welcomes people from all walks of life. Our diverse workforce allows us to influence those around us and make a positive impact.
**Key Responsibilities:**
- Translate brand marketing teams briefs into actionable strategies for creative teams.
- Collaborate with in-house creative teams to deliver multiple asset versions tailored to Frito-Lay North America's needs.
- Foster trust with brand teams to drive efficiencies by bringing new projects to the content team.
- Develop visual content strategies customized by social platform to meet brand objectives.
**Qualifications:**
- Proven expertise in Social Media platforms.
- Demonstrated understanding of agency-brand-platform-media relationships.
- Experience working with designers and agencies.
- Strong project management and organizational skills.
- Language proficiency in English (fluency is compulsory) and Spanish.
- Track record of successfully managing brands and projects with attention to detail.
- Consumer empathy and customer-centricity with ability to lead creative teams and manage agency products.
Salary: $85,000 - $110,000 per year.
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