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Digital Marketing Strategist
hace 1 mes
**Job Title:** Digital Marketing Specialist
**Job Description:**
Charger Logistics is a world-class asset-based carrier that specializes in delivering assets on time and on budget. We have a diverse fleet of equipment that can handle a range of freight, including dedicated loads, specialized hauls, temperature-controlled goods, and HAZMAT cargo.
**Responsibilities:**
Conduct thorough keyword research to identify opportunities and create effective keyword strategies.
Optimize website content, headings, and internal linking structures to improve search engine rankings.
Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and other SEO tools to assess effectiveness and identify areas for improvement.
Manage paid search campaigns (e.g., Google Ads) to increase visibility and drive targeted traffic to websites.
Handle social media accounts, create posts, manage interactions, and analyze performance across platforms like Facebook, Instagram, Twitter, and LinkedIn.
Monitor and analyze digital marketing metrics using tools like Google Analytics to track performance, measure ROI, and make data-driven decisions.
Ensure the website is user-friendly, up-to-date, and optimized for both desktop and mobile devices.
Keep up with the latest digital marketing trends, tools, and best practices to ensure strategies are current and effective.
**Requirements:**
Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
Proven experience as an SEO Specialist or similar role, with a track record of successful SEO campaigns.
Proficiency with SEO tools (e.g., Google Analytics) and understanding of SEO best practices and techniques.
Strong analytical and problem-solving skills with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills, with the ability to present complex information clearly and effectively.
Strong attention to detail and the ability to manage multiple projects simultaneously.
**Fluent English is a must**
**Benefits:**
Life insurance
Savings fund
Healthcare Benefit Package
Food coupons
Career growth
High competitive salary
Christmas bonus
We invest time and support in you to provide the room to learn, grow, and work your way up. An entrepreneurially minded organization where you'll be given support and room to develop your own strategies.
