Content Strategist
hace 3 semanas
Job Title: Senior Content Manager
About the Role:
We are seeking a highly skilled Senior Content Manager to join our team at Berlitz. As a Senior Content Manager, you will be responsible for developing and implementing a comprehensive content strategy aligned with business goals, audience personas, and market trends.
Key Responsibilities:
- Content Strategy: Develop and implement a content strategy that drives business results, engages audiences, and fosters brand awareness.
- Inbound Marketing Implementation: Incorporate inbound marketing methodologies into content strategies to attract, engage, and nurture leads throughout the customer journey.
- Content Creation: Lead the creation of high-quality content in English across multiple formats, including articles, blog posts, brochures, videos, and more.
- Support SEO Optimization: Collaborate with the SEO Manager to lead SEO efforts aimed at improving search engine rankings, increasing organic traffic, and enhancing online visibility.
- Content Distribution: Develop and execute content distribution plans to maximize reach, engagement, and conversion.
- Content Calendar Management: Develop and manage a content calendar to ensure timely delivery of content assets.
- Performance Analysis: Monitor and analyze content performance metrics to evaluate content effectiveness and inform strategic optimizations.
- Cross-functional Collaboration: Collaborate with sales, and other departments to integrate content initiatives into broader marketing campaigns and initiatives.
Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, or related field
- Proficiency in the English language: Level C2 Essential
- Fluency in English (written and verbal)
- 5 years of experience in content production, and Inbound Marketing
- Knowledge of best practices in SEO
- Strong understanding of inbound marketing principles and strategies, particularly within the B2B sector
- Detail-oriented with a commitment to maintaining high quality in content creation and delivery
- Experience with content management systems, marketing automation tools, and analytics platforms
- Excellent communication, leadership, and project management skills
What We Offer:
- Competitive salary and benefits above the law
- Scholarships to learn a language
- Direct hiring by the company
- Work in a company with multicultural projection
- 100% Remote
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