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We are seeking a highly motivated and experienced Marketing and Communications professional to join our LATAM team at Rockstar Games. As a key member of our team, you will be responsible for developing and executing marketing campaigns for our titles in Mexico and other Spanish-speaking LATAM territories.
Key Responsibilities- Develop and execute marketing campaigns for Rockstar Games titles in LATAM, including asset localization, packaging, social media, events, and above-the-line promotions.
- Manage all aspects of the Rockstar Games brand for LATAM, ensuring brand guidelines are adhered to across all channels.
- Work closely with the Rockstar Games Global Publishing team to ensure seamless execution of plans, including marketing for our live service titles, Grand Theft Auto Online and Red Dead Online.
- Provide local insight on key marketing campaigns and industry trends, highlighting changes in local media and social media landscapes.
- Assume responsibility for regular Communications deliverables, such as weekly PR blasts or press releases.
- Provide analysis and coverage reports, including local community and press sentiment around our brand and titles.
- Actively maintain and develop relationships with media outlets, content creators, and local industry key partners to identify and maximize marketing and communications opportunities.
- Brief, supervise, and coordinate with local agency partners.
- Provide ad-hoc translations from LATAM Spanish to English and vice versa.
- Monitor and report on Community activity in social media.
- Track spending and budgets.
- Bachelor's degree or Diploma in Marketing and/or Communications or related field.
- Minimum 3+ year experience in Marketing, Media, or Public Relations.
- Preferably based in Mexico City.
- Travelling potentially required, including game demos, industry events, or office meetings.
- Passion for gaming (PC/Console) with a basic understanding of the gaming market in LATAM.
We offer a contract role, renewable every 12 months, with the opportunity to work on exciting and rewarding projects in the gaming industry.
Please apply with a resume and cover letter demonstrating how you meet the skills above. If we would like to move forward with your application, a Rockstar recruiter will reach out to you to explain next steps and guide you through the process.
