Marketing Director Leader
hace 1 semana
Overview:
As the Director of Consumer Marketing, you will be responsible for developing and executing the Mastercard Marketing Strategy. This includes working with agencies to promote our products and services, leading the marketing department, and developing the annual marketing plan.
Your Role:
- You will lead the marketing department and develop the annual marketing plan
- You will identify marketing opportunities and set the company's marketing vision and strategic direction
- You will work with technology, engineering, operations, and architecture teams to manage strategic platform roadmaps
- You will manage the annual budgeting and financial strategy
Key Responsibilities:
- Develop and execute the Mastercard Marketing Strategy
- Lead the marketing department
- Develop the annual marketing plan
- Identify marketing opportunities
- Set the company's marketing vision and strategic direction
- Monitor achievement of corporate KPIs
- Implement and monitor business processes and standards
- Support efforts to ensure recoverability of essential business functions
- Work with technology, engineering, operations, and architecture teams
- Manage the annual budgeting and financial strategy
Requirements:
- A proven track record of successful campaign management
- Experience managing marketing budgets
- Experience leading a team of writers, designers, and account managers
- Regular interaction with clients
- Comprehensive knowledge of branding
- Expertise in crafting strategic marketing plans
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