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Marketing Data Analyst

hace 2 meses

Xico, México Thermo Fisher Scientific A tiempo completo

As a key member of the Thermo Fisher Scientific team, you will have the opportunity to make a meaningful impact on a global scale. Our company is dedicated to enabling our customers to make the world a healthier, cleaner, and safer place.

**Key Responsibilities:**

Independently synthesize automated reports and visualizations that provide valuable insights in close collaboration with marketing and commercial teams to identify opportunities that improve commercial funnel and marketing metrics.

**Key Performance Indicators:**

- Develop and maintain measurement frameworks and dashboards to measure the performance of marketing campaigns, tactics, and investments.

- Create and maintain digital channel reports and ad hoc deep dives to help the marketing team optimize its efforts.

- Support ongoing business marketing, sales, and digital channel reports/dashboards and provide ad hoc deep dives to help marketing and commercial leaders optimize their efforts.

- Develop and own weekly, monthly, and quarterly metrics reporting for marketing activities to business leaders. Provide clear metrics with guidance and insights on opportunities for optimization and improvement.

- Support other marketing tactics as assigned.

**Requirements/Qualifications:**

1-2 years of experience in marketing analytics, digital marketing, and business intelligence reporting.

Experience in SFDC, Excel, Eloqua, Adobe Analytics, and PowerBI is desirable.

Excellent communication skills.

Ability to present executive summaries of practical insights and recommendations to team members and leadership teams.

Bachelor's degree in marketing or business administration.

English verbal and written proficiency is a must, and Portuguese is desirable.