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Infrastructure Product Marketing Specialist
hace 2 meses
At IBM, we're seeking a talented Product Marketing Specialist to join our Infrastructure Marketing & Communications team. As a key member of our team, you'll be responsible for articulating the value proposition and go-to-market strategies for our Infrastructure offerings and services.
Key Responsibilities:
- Collaborate with cross-functional teams to bring the IBM/product point of view to life through brand-to-demand campaigns.
- Develop clear and concise messaging (internal and external) that aligns audience needs with a differentiated message.
- Execute product content strategy and quality client-facing product deliverables (Demand Kits) for go-to-market tactics.
- Identify client stories, product-led claims, and proof points (analysts, peer to peer, influencers) to strengthen messages in the market.
- Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings.
Requirements:
- 3+ years of Product Marketing experience.
- Fundamental understanding of infrastructure technology - servers, storage, cloud.
- Understanding of Go to Market strategies and experience in creating marketing execution plans.
- Strong collaboration skills required for an environment that requires continual collaboration across organizations, roles, and geographies.
- Ability to be agile, to work flexibly in an environment of continuous change, to set priorities, to take initiative, and to follow through consistently & thoroughly.
About IBM
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition.
