Digital Marketing Specialist

hace 1 mes

Ciudad de México, Ciudad de México Warner Bros. Discovery A tiempo completo

Unlock Your Potential at Warner Bros. Discovery

We're on the lookout for a talented Paid Social Specialist to join our team As a key player in our Subscriber Acquisition department, you'll be responsible for leading the implementation and development of our paid social channel, maximizing customer growth at cost-effective levels.

Key Responsibilities:

  • Hands-on technical bid based buying and optimization across multiple platforms, including Meta, Snap, TikTok, Twitter, Pinterest, and Reddit.
  • Own the strategy and performance of paid social activity with full operational responsibility.
  • Apply advanced in-platform bidding for optimization and integrate ad tech solutions to automate social buying.
  • Lead Paid Social planning and media-buying across multiple territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus.
  • Work closely with the planning teams to recommend effective growth strategies and budget.
  • Lead Social innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Paid Social offering forward.
  • Clearly communicate performance and uncover growth levers.
  • Effectively document our strategies and approach to drive common understanding and efficiency.
  • Keep abreast of market trends and developments.
  • Effectively collaborate with other teams and internal stakeholders.

Requirements:

  • 3+ years' experience with a track record of delivering success in a similar role.
  • Demonstrated experience in media strategy and execution within buying platforms (e.g., Facebook Business Manager), showing the ability to manage multiple campaigns at once.
  • Experience with app campaigns and Mobile Marketing Attribution (such as Kochava, Apps Flyer) preferred.
  • Proven experience with Direct Response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.
  • Highly numerate, logical thinker, comfortable using Excel to both run campaign analysis and provide recommendations, with experience using analytics to drive decision-making.
  • Demonstrable experience driving growth through testing and analytics.
  • Strong appreciation of the marketing funnel, and the relationship with specific tactics with clear POVs on tracking, attribution, ad fraud, cookie windows, etc.
  • Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential.
  • Proven project management, self-organization, and prioritization skills - Ability to multi-task with effective resolution management in a fast-paced, growing environment.
  • Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
  • Clear communicator who can translate strategy into action. Additional languages a plus.
  • Must have the legal right to work in the country you are applying for.

What We Offer:

At Warner Bros. Discovery, we're committed to creating a workplace that's inclusive, diverse, and rewarding. As a Paid Social Specialist, you'll have the opportunity to work with a talented team, develop your skills, and contribute to the success of our business.

How to Apply:

If you're a motivated and experienced professional looking for a new challenge, please submit your application, including your resume and a cover letter, to us. We can't wait to hear from you

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