Market Research Consultant

hace 2 días


Naucalpan de Juárez, México Ford Motor Company A tiempo completo
{"Responsibilities": "

As a key member of our team at Ford Motor Company, you will play a critical role in the effective communication of data-driven insights to internal and external stakeholders. Your expertise will be instrumental in the creation, adaptation, and analysis of various market research projects, ensuring that our clients receive actionable recommendations for growth and improvement.

Key responsibilities include:

\t* Conception of study designs, including methodology, target group, and sample size

\t* Development of bespoke questionnaires across a range of use cases, such as U&A, tracking, concept testing, creative testing, MaxDiff, and Conjoint

\t* Interpretation of market research results, providing clients with hands-on recommendations for action, and creating in-depth reports as needed

\t* Close collaboration with the Research Operations team in the set-up of questionnaires and fieldwork on specific platforms

\t* Close cooperation with the sales team in the implementation of initial projects for new customers

\t* Project management and strategic development of our research processes

**Requirements**:

\t* Degree in psychology, marketing, market research, statistics, or a related field

\t* Profound knowledge of quantitative market research and/or research methods & statistics

\t* Several years of experience in supporting and consulting B2B customers, ideally in SaaS, management consulting, or advertising/communication

\t* Experience with market research, writing questionnaires, and/or conceptualising studies

\t* English and Spanish on a proficient level

\t* Excellent communication skills, a hands-on mentality, pragmatism, and proactivity, as well as an affinity for numbers and data

\t* Cooperative and caring attitude

**What we offer**:

\t* The benefit of choice, with opportunities to span the globe or stay close to home

\t* A work life that works for you, with the flexibility to choose your path

\t* A global company with a rich history and a commitment to innovation

\t* A collaborative and dynamic work environment

\t* Opportunities for growth and development

If you are a motivated and experienced professional looking to make a meaningful impact, we encourage you to apply.

**Ford Motor Company**:

\t* A global leader in the automotive industry

\t* A company committed to innovation, sustainability, and customer satisfaction

\t* A workplace that values diversity, equity, and inclusion

\t* A culture that supports work-life balance and employee well-being

\t* A company that invests in its employees and their growth and development

Join us in shaping the future of mobility and transportation.

**Equal Employment Opportunity**:

\t* Ford Motor Company is an equal employment opportunity employer. We welcome applications from diverse candidates and are committed to creating an inclusive work environment.

**Contact Information**:

\t* For more information, please visit our website or contact our HR department.

**Disclaimer**:

\t* The information provided is accurate to the best of our knowledge and is subject to change.

**Note**:

\t* This job description is not a contract and is subject to change.

**Ford Motor Company**:

\t* A global leader in the automotive industry



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