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Brand Management Professional

hace 2 meses

Xico, México Pepsico A tiempo completo
About the Role

We are seeking a highly skilled Brand Associate Manager to join our team at PepsiCo. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and increase brand equity.

Key Responsibilities
  • Develop and implement marketing plans to accelerate growth strategy through branding and evaluating market variables.
  • Create and execute marketing campaigns to produce sustained, profitable volume growth and lasting brand equity.
  • Manage advertising and marketing expenses to deliver marketing plans, volume, and profit goals within budget.
  • Develop and implement effective innovation and brand campaigns.
  • Manage and coach direct reports to rapidly prepare them to assume increasing responsibility leading toward brand management and flawless execution.
Requirements
  • Deep understanding of local consumer needs and insights.
  • Ability to analyze competitive moves and understand key category dynamics.
  • Strong brand equity strategy and marketing activation skills.
  • Ability to design long-term growth strategies for each brand.
  • Experience in managing key partner relationships with internal and external agencies.
  • Strong commercial development skills and ability to work in partnership with commercial development managers.
  • Ability to propose and manage marketing mix models and further A&M needs.
  • Experience in leading promotions developments, innovations, and activations.
  • Strong analytical, problem-solving, and communication skills.
What We Offer
  • Competitive compensation package.
  • A flexible work environment that promotes a healthy balance between personal and professional life.
  • A dynamic and inclusive culture.
  • A supportive team that will foster your professional growth and development.
  • Opportunity to work with relevant projects worldwide.
  • Opportunity to give back to the community with our volunteer programs.