Global Marketing Strategist for Demand Generation

hace 7 días

Ciudad de México, Ciudad de México Zendesk, Inc. A tiempo completo
Senior Demand Generation Marketing Manager

We are seeking a highly skilled Senior Demand Generation Marketing Manager to join our team at Zendesk, Inc.

About the Role

This is a critical role in driving global demand generation marketing efforts. As a senior member of our marketing team, you will be responsible for developing and executing integrated demand campaigns that generate pipeline and bookings.

Responsibilities:
  • Campaign Strategy and Management: Develop and execute global, always-on demand campaigns, including quarterly webinars, content pieces, and promotional strategies designed to nurture open opportunities.
  • Content & Messaging Development: Partner with product marketing to understand target audience segmentation, align campaign and product messaging, and develop an effective content strategy.
  • Cross-Team Collaboration: Work closely with teams across the marketing organization to deliver integrated demand campaigns across all relevant channels.
  • Global Partnership: Partner with regional marketing teams to execute the global campaign within the AMER, EMEA, LATAM, and APAC regions.
  • Measure & Optimize: Establish pipeline targets for each campaign, evaluate campaign & channel performance, and implement data-driven optimizations as needed.
Qualifications:
  • 3-5 years of marketing experience with customer, campaign or integrated marketing experience (Customer experience, B2B, SaaS preferred)
  • Experience driving end-to-end execution of global marketing programs and campaigns
  • Ability to digest and understand audience segment data to help determine optimal targeting and campaign creation strategies
  • Strong and proven writing and messaging skills
  • Proven ability to manage complicated, multi-channel marketing campaigns
  • Previous work managing outside agencies effectively
  • Quick learner with the ability & agility to thrive in a fast-moving, changing environment
  • Creative and innovative with a knack for improving programs and problem solving
  • Strong organizational skills with keen attention to detail
  • Ability to use data insights to optimize campaign performance
  • Strong communication skills across all levels, from marketing and sales professionals to executives
  • Positive attitude, collaborative, energetic, and optimistic
  • Experience collaborating across multiple internal teams and departments and building effective relationships to influence change
  • A bias for fast but thoughtful action, results, and delivery with a high-quality bar
About Our Team

You'll work primarily remotely with the support of a dynamic and caring team. We'll provide you with the digital tools and experiences to be together–even when we're apart.

About the Location

Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).

Why Join Us?

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Estimated Salary: $90,000 - $110,000 per year.

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