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Cluster Experience Manager

hace 2 meses

Guadalajara, Jalisco, México Selina A tiempo completo

About the Role

The Cluster Experience Manager plays a pivotal role in driving the success of Selina's Destination Strategy in clusters. This individual is responsible for creating unique concepts for locations, developing programs that deliver exceptional experiences, and fostering connections through strategic partnerships and influencer collaborations.

Key Responsibilities

  • Manage quality control and continuous improvement for each location's experience, communication, and revenue.
  • Understand and translate local trends, needs, and unique local elements to inform concept development and programming.
  • Develop and implement cluster-level programming and support unit-level programming and communications.
  • Guide cluster-level content, partnerships, events, and P&L management.
  • Monitor programming effectiveness and satisfaction, and adjust the programming strategy as needed.
  • Identify opportunities for partnerships that can generate programming for all locations in the cluster.
  • Implement physical and digital guidelines in all locations of the cluster.
  • Activate influencer strategies, including influencer partnerships, residency programs, and ambassador initiatives.
  • Plan and execute communication strategies that align with brand standards.
  • Measure communication effectiveness and adjust the communication strategy as needed.
  • Develop and implement initiatives to drive DEI (Diversity, Equity, and Inclusion) metrics and stakeholder engagement.
  • Own the guest experience, ensuring 100% guest satisfaction.
  • Drive visitors and local community engagement, and impact SGB (Social, Governance, and Business) initiatives.
  • Activate and communicate concept through art-led initiatives.
  • Nail the basics, ensuring all design standards and product book are in place.
  • Own the right mood, including music, lighting, and other sensory experiences.
  • Onboard, train, guide, and update all locations' teams.
  • Represent and implement the latest brand standards in the cluster.
  • Align with and maintain strong relationships with the Head of Country and Operations.

Requirements

  • Minimum 4-5 years of experience in managing teams or groups within large organizations.
  • Background or exposure to PR, Branding, or Marketing fields.
  • Experience within the hospitality or lifestyle products industry.
  • Experience with multi-project management.
  • Event production, retail, design, festivals, or other relevant experience is an advantage.
  • Strong time management, creativity, and cultural sensitivity skills.
  • Revenue and profit-oriented mindset.
  • Able to work and collaborate in a matrix environment.
  • Strong negotiation and relationship management skills.
  • Confident speaker.
  • Collaborate cross-functionally with Design, Culture, Tech, Commercial, and Ops teams.
  • Strong communication skills.