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Digital Marketing Specialist

hace 2 meses


Ciudad de México, Ciudad de México Pro Coffee Gear A tiempo completo
{"title": "SEO Specialist at Pro Coffee Gear", "description": "

Pro Coffee Gear, a rapidly expanding e-commerce company, is seeking a dedicated and proactive SEO Specialist to drive business growth and client satisfaction. This remote role is integral to our company's success, involving various business-critical functions.

Key Responsibilities:

  • Implement and execute SEO strategy, optimizing website content, metadata, and internal linking to improve search engine rankings.
  • Implement SEO best practices for product pages, blog posts, landing pages, and other website content.
  • Source and create outreach lists, identify guest post and link insertion candidates, and find contact information.
  • Perform regular website audits to identify technical SEO issues and ensure site health.
  • Work closely with the web development team to address and fix technical issues such as site speed, mobile responsiveness, and crawl errors.
  • Optimize website structure and schema markup to ensure visibility in shopping snippets.
  • Track and report on key SEO metrics, including organic traffic, keyword rankings, and conversion rates.
  • Utilize tools like Google Analytics, Search Console, SEMrush, and Ahrefs to monitor SEO performance and identify areas for improvement.

Requirements:

  • Strong knowledge of SEO best practices, algorithms, and current trends.
  • Experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, Surfer, etc.
  • Strong analytical, research, and problem-solving skills.
  • Excellent communication skills and ability to collaborate across teams.
  • Ability to handle constructive feedback and radical transparency.
  • Self-motivated and able to work independently with a proactive approach to learning and staying current with industry changes.

Preferred Skills:

  • Familiarity with the coffee industry or a passion for coffee.
  • Experience with Shopify or similar eCommerce platforms.
  • Understanding of content marketing and its role in SEO.

Bonus:

  • Proven track record of improving organic search visibility and driving traffic growth.

At Pro Coffee Gear, we value diversity and equal opportunities for all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

"}