Product Development Strategist

hace 2 semanas


Santiago de Querétaro, Querétaro de Arteaga, México Limagrain A tiempo completo

About the Role

As a Product Development Strategist at Limagrain, you will play a crucial part in shaping our marketing and commercial strategies. This customer-oriented position leads the development team by providing strategic guidance on trial strategies, product launches, and the use of digital tools.

The successful candidate will support the development and implementation of the company's strategy by offering valuable business intelligence insights. Success in this role is achieved through the development and execution of sales campaigns for both commercial and development portfolios, utilizing the marketing mix (4Ps), managing the portfolio life cycle, meeting DV KPIs, and leveraging digital tools.

Main Responsibilities

  • Manage and lead team members
  • Provide strategic thinking for trial strategies and product launches, set priorities, and ensure proper follow-up on DV KPIs.
  • Monitor the market and deliver business intelligence insights.
  • Engage with customers to gather insights and build effective marketing and commercial strategies.
  • Collaborate closely with the Subsidiary Manager, Product Managers, and sales team to ensure full alignment and awareness of actions and projects.
  • Guide the Local Crop Team to achieve their goals.
  • Enhance the use of digital tools (CRM, DV Apps, Panoshare etc.) among team members.

Key Skills and Qualifications

  • Contributes to developing company strategy by providing market intelligence insights.
  • Prepares NPI (New Product Introduction) to make informed decisions on advancing or discontinuing products.
  • Updates the Panoshare database annually and reports significant market deviations.
  • Aligns the research trials officer program with market expectations.
  • Evinces proper customer database segmentation within the CRM, based on Limagrain Vegetable Seeds' common customer segmentation.
  • Shares best practices related to customer insights with other Limagrain Business Units.
  • Collaborates closely with the Global Marketing team.
  • SUPPORTS actions to enhance the customer experience, thereby increasing the Net Promoter Score.

Salary Information

We offer an attractive salary package ranging from 200,000 to 250,000 MXN per annum, depending on your qualifications and experience. This includes comprehensive benefits, including health insurance, retirement plan, and paid time off.



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