Marketing Business Analyst

hace 3 semanas


Monterrey, Nuevo León, México Aptiv A tiempo completo

Aptiv is a leading company in the automotive industry, focusing on innovative solutions for improved safety, electrification, and new mobility.

We are seeking a Marketing Data Analyst to join our Digital Technology and Analytics team to drive business decisions through data analysis.

Your Role

As a Marketing Data Analyst, you will work closely with the CMO and VPs of marketing to evaluate and optimize account-based marketing efforts.

Responsibilities

  • Develop a next-generation marketing data platform with a cross-functional team.
  • Support ambitious plans to increase the use of signals and behavioral data for dynamic audiences and elevated customer experiences.
  • Work with account-based marketing, marketing automation, and content teams to ensure data and audiences for successful engagement.
  • Analyze digital marketing efforts to quantify impact and inform strategy.
  • Identify trends and patterns in data to deliver insightful findings and recommendations.
  • Design and build dashboards, reports, and presentations for technical and non-technical stakeholders.
  • Collaborate with partners to improve campaign strategy and reporting capabilities.
  • Evaluate data quality, identify gaps, and recommend solutions.
  • Develop strong working relationships with key partners across the business to build trust in insights.
  • Effectively communicate project status to management.

Requirements

  • Bachelor's degree in Business, Mathematics, Computer Science, or related field.
  • Bilingual – proficient in English speaking/reading/writing.
  • 3 years prior professional experience in data analytics or related role.
  • 2+ years of corporate experience in Marketing, sales, or commercial-related field.
  • Demonstrable experience with data analysis, report creation, and deriving insights from data.
  • Experience with digital tools such as Salesforce, Marketo, Demandbase, Google Analytics, and Google Tag Manager.
  • Experience with data tools & techniques such as Excel proficiency, SQL, Looker, Tableau, or similar.
  • Self-starter with a demonstrated ability to prioritize and multi-task.

Why Aptiv?

  • You can grow at Aptiv.
  • You can have an impact.
  • You have support.

Your Benefits at Aptiv:

  • Compensation package, including Major Medical Insurance & Life Insurance.
  • Flexible Retirement Plan.
  • Learning, professional growth and development in a world recognized international environment.
  • Access to internal & external training, coaching & certifications.
  • Scholarships.
  • Recognition for innovation and excellence.
  • Opportunities to give back to the community.
  • Meaningful work that makes a difference in the world.
  • Tuition Reimbursement.

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