Senior Web Analyst
hace 2 semanas
NXP Semiconductors is a leading technology company that brings together talented individuals to create innovative solutions that make the connected world better, safer, and more secure. With a strong foundation of trust and respect, we drive high performance through innovation, expertise, collaboration, ownership, and growth.
Within the Business Line Advanced Analog (BL AA), our innovations enable secure edge solutions that are connected, aware, and efficient, enriching everyday life through digital technologies.
Job SummaryThe Senior Web Analyst will play a key role in the Marketing Enablement Team of BL AA, working closely with Product Managers, Marketing Managers, Corporate Web team, and BL leadership to successfully perform web analytics, analyze scraped web data, identify areas for improvement, track project effectiveness, and report findings to drive business impact.
Key Responsibilities- Determine key performance indicators (KPIs), drive web analytics, and web reporting needs within the BL.
- Build strong relationships with Product Lines to support digital marketing objectives.
- Establish a reputation as the go-to expert for web analytics-related projects.
- Strong desire to learn and stay up-to-date with industry trends and technologies.
- Creative problem-solver with a vision for improving established processes.
- Organized and able to prioritize tasks, manage multiple projects, and anticipate obstacles.
- Customer-focused mindset with a strong understanding of business needs.
- Flexible and adaptable in a fast-paced environment.
- High level of integrity, credibility, tenacity, and commitment to excellence.
- Bachelor's or Master's degree in Computer Science or related field, with 3+ years of experience in digital marketing.
- Proficiency in Adobe Analytics, Social Media, Campaign, and Web Traffic Analytics, Google Analytics, Power BI, SimilarWeb, and Microsoft SharePoint.
- Ability to analyze data, provide meaningful insights, and develop analytics dashboards.
- Excellent communication, interpersonal, and presentation skills.
- Great organization and time management skills.
- Self-motivated, self-driven, and able to take ownership of tasks in a high-performing team environment.
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